With our publications we cover the most diverse research areas that arise in the field of man, task and technology. In addition to traditional Business Information Systems topics such as knowledge management and business process management, you will also find articles on current topics such as blended learning, cloud computing or smart grids. Use this overview to get an impression of the range and possibilities of research in Business Information Systems at the University of Duisburg-Essen.

Type of Publication: Article in Collected Edition

Anforderungen des Handelsmarkenmanagements an die IT - Eine Fallstudie aus dem mittelständischen Lebensmitteleinzelhandel

Author(s):
Blut, M.; Kenning, P.; Schütte, R.
Editor:
Olbrich, R.
Title of Anthology:
Marketing-Controlling mit POS-Daten
pages:
554-571
Publisher:
Dt. Fachverlag
Location(s):
Frankfurt am Main
Publication Date:
2006
ISBN:
3871509604
Citation:
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