Publications
With our publications we cover the most diverse research areas that arise in the field of man, task and technology. In addition to traditional Business Information Systems topics such as knowledge management and business process management, you will also find articles on current topics such as blended learning, cloud computing or smart grids. Use this overview to get an impression of the range and possibilities of research in Business Information Systems at the University of Duisburg-Essen.
Type of Publication: Article in Collected Edition
Shaping the Boundaries of a Service Ecosystem: The Case of Udacity
- Author(s):
- Rothe, Hannes; Steier, Florian
- Title of Anthology:
- Proceedings of the 50th Hawaii International Conference on System Sciences
- Location(s):
- Waikoloa Village, HI, USA
- Publication Date:
- 2017
- Keywords:
- massive open online course;MOOC;platform;service ecosystem;service ecosystem design;service-dominant logic
- Digital Object Identifier (DOI):
- doi:41799
- Citation:
- Download BibTeX
Abstract
Service-dominant logic highlights the ability of service ecosystems to ’self-adjust’ as a reaction to sys-temic inefficiencies or external changes [1]–[3]. We contribute to the question on how focal actors shape the boundaries of service ecosystems through service innovation. This is a single case study on a digital eco-system focused on a first mover in digital platforms for Massive Open Online Courses (MOOCs): Udacity. We found two mechanisms, where Udacity shaped the boundaries of its ecosystem: ’user self-service integra-tion’ and ’gradual partner disintegration’. Through-out three phases between 2011 and 2015 they disinte-grated services from higher education, namely offer-ing courses online, designing course, and accredita-tion due to lowly perceived adaptability of universities and external pressures for finding a sustainable busi-ness model. Additionally, they disintegrated self-orga-nized solutions of user needs and re-integrated them with new actors. This led to newly shaped boundaries of the service ecosystem.