With our publications we cover the most diverse research areas that arise in the field of man, task and technology. In addition to traditional Business Information Systems topics such as knowledge management and business process management, you will also find articles on current topics such as blended learning, cloud computing or smart grids. Use this overview to get an impression of the range and possibilities of research in Business Information Systems at the University of Duisburg-Essen.

Type of Publication: Article in Collected Edition

Using Growing Neural Gas Networks for Clustering of Web Data as a Foundation for Marketing Automation in Brick-and-Mortar Retailing

Author(s):
Weber, F.
Editor:
Silhavy, R.; Silhavy, P.; Prokopova, Z.
Title of Anthology:
Intelligent Systems Applications in Software Engineering. CoMeSySo 2019 2019. Advances in Intelligent Systems and Computing
pages:
13-27
Publisher:
Springer
Location(s):
Cham
Publication Date:
2019
ISBN:
9783030303280
Language:
Englisch
Digital Object Identifier (DOI):
doi:10.1007/978-3-030-30329-7_2
Link to complete version:
https://link.springer.com/chapter/10.1007/978-3-030-30329-7_2
Citation:
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