With our publications we cover the most diverse research areas that arise in the field of man, task and technology. In addition to traditional Business Information Systems topics such as knowledge management and business process management, you will also find articles on current topics such as blended learning, cloud computing or smart grids. Use this overview to get an impression of the range and possibilities of research in Business Information Systems at the University of Duisburg-Essen.

Type of Publication: Monograph

Online-Marketing - Grundlagen der Absatzpolitik in der Net Economy

Author(s):
Kollmann, Tobias
Edition:
2nd Edition
Publisher:
Kohlhammer
Location(s):
Stuttgart
Publication Date:
2013
ISBN:
978-3-17-019688-9
Link to complete version:
http://www.netcampus.de/de/forschung/veroeffentlichungen/fachbuecher/online-marketing
Citation:
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