With our publications we cover the most diverse research areas that arise in the field of man, task and technology. In addition to traditional Business Information Systems topics such as knowledge management and business process management, you will also find articles on current topics such as blended learning, cloud computing or smart grids. Use this overview to get an impression of the range and possibilities of research in Business Information Systems at the University of Duisburg-Essen.
Type of Publication: Article in Journal
Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation
- Evanschitzky, H.; Iyer, G. R.; Pillai, K. G.; Kenning, P.; Schütte, R.
- Title of Journal:
- Journal of Product Innovation Management
- Volume (Publication Date):
- 32 (2015)
- Number of Issue:
- Digital Object Identifier (DOI):
- Link to complete version:
- Download BibTeX